The Full Story
SKIN FIT MIXERS
Focus. Ignite. Transform.
AKTIV Skin FIT Mixers encourage co-creation with a mission for consumers to work with a skincare mixologist to mix and match industry-leading ingredients to create their perfect blend. This introduces a customization process that is an interactive experience offering confidence and transparency for the consumer and their mixologist.
The AKTIV color-coded number system is based on the science of how skin conditions need to be prioritized for optimal results. Mixers and base products are color-coded in the scale of priority to make product selection customized and simple.
The following is the hierarchical scale of priority:
Sensitized Barrier/Dehydration (1- Black)
Inflamed (2- Orange)
Congestion + Non-Inflamed Acne (3- Blue)
Aging (4- Pink)
"We know many consumers will want to jump right to treating the signs of aging. It will be your job to coach them that if their barrier is compromised and their skin does not have enough hydration this will create inflammation, an opportunity for bacteria, and accelerated aging."
CEO | ALISON HEINRICH
PRO VS. RETAIL
Although simple is key, you can level up your customer experience and reduce the number of essentials in your beauty cabinet when co-creating with a skincare mixologist. Skincare Mixologists redefine the experience beyond the retail mixers and use advanced blends that treat all levels of the AKTIV color code system.
"Clean beauty will evolve to mean safe beauty. As a result, science led beauty brands and products will see increase demand."
Harvard review 2020