Retail has been the life raft for many businesses keeping the the spa industry afloat.
"Every wall, every room (even the restroom!) offers the opportunity to showcase your spa’s offerings"
Allan Share, president of the Spa Industry Association, offers helpful insight on the importance of retail products:
Another reason why retail is an important element of a spa business is because retail does not live just in the front of the spa. Here are some immutable laws of retail to guide you:
Showcase products in good lighting.
Position products at eye level.
Less can be more when stocking products on a shelf.
Color-coordinate the placement of products.
Move the inventory around so it looks new all the time.
Close out those items that are not selling.
Don’t offer discounts, instead bundle products or give closeout products away in gift boxes with a handwritten note to your best clients.